Posts Tagged ‘Regulatory Issues’
Selling into Disruptive Markets: The Use of Market Information to Determine and Establish Product Values
The Cheshire cat said to Alice, “if you don’t know where you are going, any road will get you there – and when you get there, there’s no there, there” – Lewis Carroll, Alice in Wonderland
The Cheshire cat could have been talking to some embedded vendors. If you don’t understand or track the broader marketplace and what your customers and potential customers are doing and experiencing, then how can you possibly develop the best strategic plan?
Historically, new and more forceful markets that redefine economic demand replace markets that create economic downturns. Today we are at a transition point in our economic recovery that will redefine markets, and we are currently witnessing an irrevocable upheaval in the marketplace for software design and development tools, components and services. There will be winners and losers. How then does an embedded vendor mitigate against uncertainty and find direction? We believe that market intelligence is the antidote to market uncertainty.