Posts Tagged ‘Connect09’
What Embedded Vendors Can Learn From IBM
“You never know who’s been swimming naked until the tide goes out” - Warren Buffet

IBM gets it! Why don’t others? With $22 billion in annual software sales they certainly qualify as the 2000 pound gorilla – but they don’t act that way. They didn’t get to that level by being arrogant (like another large gorilla?) – quite to the contrary.
- They strongly support the analyst community
- They have no secrets – they show us their roadmap, tell us what they have in the works, confess their concerns, listen and encourage other views
- Unlike some embedded vendors, they see analysts/editors as a respected strength to their business
- They subscribe to the best market intelligence and they study it and use it