Posts Tagged ‘Connect09’

What Embedded Vendors Can Learn From IBM

“You never know who’s been swimming naked until the tide goes out”  –  Warren Buffet





IBM gets it! Why don’t others? With $22 billion in annual software sales they certainly qualify as the 2000 pound gorilla – but they don’t act that way. They didn’t get to that level by being arrogant (like another large gorilla?) – quite to the contrary.



  • They strongly support the analyst community
  • They have no secrets – they show us their roadmap, tell us what they have in the works, confess their concerns, listen and encourage other views
  • Unlike some embedded vendors, they see analysts/editors as a respected strength to their business
  • They subscribe to the best market intelligence and they study it and use it

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