Beware of Chip Companies Bearing False Gifts

Back in the mid 1960’s American Airlines ran a very successful ad program (the ad was “Take me along if you Love me”) in which business travelers were allowed to bring their wives along on their business trip – at no additional cost.

Thousands of business travelers took advantage of the offer and sales soared. Leave it to some marketing moron to contact the traveling “wives” and ask them how they enjoyed their trip. Seems that many of the “take me alongers” were not the wives but someone else.

Hundreds of divorces ensued and the airline was sued by many and sales took a turn for the worse.

Fast forward to 2011 and it seems that the grandsons/granddaughters of those hapless AA marketing mavens might now be working for Freescale.

Freescale is giving away free the MQX operating system – but is Freescale helping or handicapping their customers?

In a recent EMF survey of 660 embedded developers, we were able to compare design outcomes among all of the major operating systems (using our unique Dashboard tool – see video).

Citing just a few highlights,

  ThreadX Micrium VxWorks MQX
Time from design start to shipment (months) 10.5 11.3 16.3 15.8
Percent of Designs completed Behind Schedule 29.8% 40.0% 51.1% 56.6%


So we are left wondering whether Freescale realizes what they are doing to their customers – and whether the grandsons/granddaughters of American Airlines marketers can find a place where their efforts can’t do any more harm. The Obama administration comes to mind.

Leave a Reply