Archive for March, 2011

How Embedded Developers Research and Stay Knowledgeable About Embedded Products and Services


Comparing EMF Blog Reader’s Responses with Those of the Embedded Industry


There is an old Chinese curse that says “May you live in interesting times.” As the pace of technology change continues to accelerate (did anyone consider the ascendancy of Linux in the past or Android today?) the plight of many embedded developers and managers (not to mention cost controlling CFOs) – many facing limited windows of opportunity – makes choosing among the best alternatives very difficult.


For the past 15 years, EMF  has conducted detailed and extensive surveys of embedded developers. Using the EMF Executive Dashboard (a data analysis tool unique to the embedded market intelligence community) we have been able to relate the decisions of embedded developers to their design outcomes. This also enables us to develop ROI and total cost of development calculations to establish the most cost effective of the many possible design undertakings. Our readers and downloaders of our many white papers are familiar with our results.


In our 2011 EMF Survey of Embedded Developers, we asked our readers to take the same survey as that of the statistically accurate industry wide survey. It has been an assumption/theory of mine that embedded professionals that take the time to research and read authentic market intelligence would produce better and more cost effective design outcomes.


We are currently examining this comparative data and we will report on our analysis in a later blog or white paper. The first step, however, was to look at whether there was a difference in how our readers stay knowledgeable as compared with developers in the industry at large.


Comparative responses to the question “How do you typically first become aware of and stay knowledgeable about embedded products and services?” is presented in Table I.

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